Get Your Degree in Marketing (Content Creation)
This innovative degree, rooted in content creation and digital strategy, prepares you for a dynamic career in today’s fast-paced marketing landscape. You’ll learn to craft compelling brand stories, develop content across platforms, and use data to build powerful campaigns. With a focus on storytelling, social media, branding, and media production, the Marketing degree equips you with the creative and strategic skills to succeed in advertising, communications, entertainment, and beyond
Marketing (Content Creation) Program Highlights
- Hands-on experience with video, blogs, podcasts, social media, and digital tools like Adobe Creative Suite.
- Internship placements and site visits throughout Columbia’s vibrant professional community.
- Coursework in content strategy, branding, communication, PR, and marketing analytics.
- Faculty expertise in digital marketing, business strategy, branding, and media production.
- Master's degree opportunities, including the one-year MBA at Columbia College.
Modality & Benefits
Get a traditional college experience with lively in-person classroom discussions and close proximity to your professors, mentors, and best friends.
Start Dates:
January & August
- Semester-Based Timeline
- Face-to-Face Instruction (some Online options)
- In-Person Office Hours & Support
- Relationships & Networking
- Extracurriculars & Immersive Campus Experience
Our 100% online degrees are top-ranked by U.S. News & World Reports. Finish your degree and advance your career with a degree designed to fit your busy life.
Start Dates:
January, March, May, June, August & October
- 7-Week Courses
- No Login Times
- Transfer Up to 90 Credits, including 24 Training Hours
- 10-Hour Weekly Commitment (varies)
- Free E-Books
Marketing (Content Creation) Curriculum
Major Requirements
Popular Marketing Classes
- Marketing Analysis
Participate in a simulation and solve computer problems related to the marketing environment. - Consumer Behavior
Examine the fundamentals of consumer decisions. - Global Marketing
Apply principles of products, pricing, branding, and distribution to the global market place.
Help Business Keep Booming
Positions in advertising, promotions, and marketing management offer competitive pay and above-average job growth. There are a total of 35,300 job openings in this field each year (BLS).
Drive Results with Purpose
- Corporate Communications Director
- Marketing Research Director
- Digital Marketing Specialist
- Public Relations Manager
- Sales Manager
- Content Market Strategist
Get your MBA in One Year
Increase your earning potential and become even more marketable with a master's degree. Your solid foundation will make you a strong candidate for any graduate program. Check out our 1-year MBA program.
Next Steps for Your Degree in Marketing (Content Creation)
- Industry Outlook
- Career Paths
- Graduate School