What You’ll Learn
As a public relations specialist, you will shape public perception and brand identity. We'll provide you with the multitude of skills that will advance the way you communicate as a public relations professional while helping you master mass media information technology.
Our students have worked and interned in television, as social media strategists at local and global public relations firms, at non-profits, and with sports and entertainment companies. The network you gain during your internships will last long after graduation.
Whether you pursue a career in social media management, strategic planning, print and digital media, or numerous other avenues, you'll be ready to handle any public relations demand.
The Columbia College Difference
Our public relations courses are taught by professionals who have worked in public relations and bring real-world knowledge to the classroom.
You will learn past and present public relations strategy from the individuals who helped shape it. It's up to you to provide innovative strategies for tomorrow.
View major requirements including concentrations and electives for this program of study in our course catalog.