Carole Sox is an Assistant Professor and the Hospitality, Tourism and Event Management Program Director at Columbia College in South Carolina. She has also taught hospitality courses at Florida International University within the Chaplin School of Hospitality and Tourism Management for five years, and at the University of South Carolina within the School of Hotel, Restaurant and Tourism Management as an adjunct professor for nine years. She earned her PhD in Hospitality Management from the University of South Carolina and her Masters in Management from Southern Wesleyan University. Her research within the areas of meeting and events, technology use within meetings, and generational marketing has been presented both nationally and internationally. The University of South Carolina awarded her the Breakthrough Graduate Scholar Award and Adjunct Teacher of the Year award. Carole is a Certified Hospitality Educator. Prior to her academic experience, Carole worked for almost 20 years in the corporate and non-profit arenas focusing on sales and marketing, meetings and events, and management.