Get Your Degree in Marketing

This concentration within the Business Administration major will prepare you for a dynamic career in business marketing. You'll learn how to maximize company profits through brand management, product and service development, analytical sales management, creative advertising, and communication. If you're looking for a creative career that spans every industry, this is the program for you.

Marketing Program Highlights 

  • Internship placements and site visits throughout the capital city. 
  • Study key business topics such as Finance, Marketing, PR, Leadership, and Communication.
  • Professors with expertise in Human Resources, International Business, Economics, Finance, Hospitality & Tourism, Management, Marketing, and Corporate Social Responsibility. 
  • Master's degree opportunities, including the one-year MBA at Columbia College.

Modality & Benefits

Get a traditional college experience with lively in-person classroom discussions and close proximity to your professors, mentors, and best friends. 

Start Dates: 

January & August  

  • Semester-Based Timeline
  • Face-to-Face Instruction (some Online options)
  • In-Person Office Hours & Support
  • Relationships & Networking
  • Extracurriculars & Immersive Campus Experience

Our 100% online degrees are top-ranked by U.S. News & World Reports. Finish your degree and advance your career with a degree designed to fit your busy life. 

Start Dates: 

January, March, May, June, August & October 

  • 7-Week Courses
  • No Login Times
  • Transfer Up to 90 Credits, including 24 Training Hours
  • 10-Hour Weekly Commitment (varies)
  • Free E-Books

Get a degree that fits your busy lifestyle while benefiting from in-person instruction, social interactions with classmates, and networking on campus and throughout the capital city. 

Start Dates: 

January & August

  • Semester-Based Timeline
  • Evening Classes (M-Th, 5-9pm)
  • Face-to-Face Instruction
  • Transfer Up to 90 Credits
  • 10-Hour Weekly Commitment (varies)

Marketing Curriculum

Major Requirements

Popular Marketing Classes

  • Marketing Analysis 
    Participate in a simulation and solve computer problems related to the marketing environment. 
  • Consumer Behavior 
    Examine the fundamentals of consumer decisions.
  • Global Marketing 
    Apply principles of products, pricing, branding, and distribution to the global market place.

Help Business Keep Booming

Positions in advertising, promotions, and marketing management offer competitive pay and above-average job growth. There are a total of 35,300 job openings in this field each year (BLS).

Drive Results with Purpose

  • Corporate Communications Director
  • Marketing Research Director
  • Digital Marketing Specialist
  • Public Relations Manager 
  • Sales Manager
  • Content Market Strategist

Get your MBA in One Year

Increase your earning potential and become even more marketable with a master's degree. Your solid foundation will make you a strong candidate for any graduate program. Check out our 1-year MBA program.